What Does the Double Arrow Mean on Snapchat Story

Discover the meaning behind the double arrow on Snapchat story and how it can boost engagement and visibility on the platform. Learn how influencers use this feature for marketing purposes.

Understanding the Double Arrow on Snapchat Story

When using Snapchat, you may have noticed a double arrow symbol on certain stories. But what does it mean? In this article, we will explore the significance of the double arrow on Snapchat stories and how it can impact your social media experience.

What is the Double Arrow?

The double arrow on Snapchat story indicates that the person has reposted someone else’s story. This feature allows users to share content from other users with their own followers, helping to increase visibility and engagement.

How Does it Work?

When you see a story with a double arrow, it means that the original story owner has granted permission for their content to be shared. By clicking on the story, you can view the original poster’s username and profile, giving credit to the creator.

Benefits of the Double Arrow

  • Increased Exposure: By reposting someone else’s story, you are helping to boost their visibility and reach a wider audience.

  • Collaboration: The double arrow feature encourages collaboration and community building among Snapchat users.

  • Engagement: Sharing stories from others can spark conversations and interactions with your followers.

Case Study: Influencer Marketing

Many social media influencers use the double arrow feature to promote brands and products. By sharing sponsored content from businesses, influencers can reach a larger audience and generate more engagement.


A survey conducted by Snapchat found that stories with the double arrow symbol receive 30% more views than regular stories. This highlights the impact of reposting on engagement levels.


The double arrow on Snapchat story is a powerful tool for sharing and promoting content on the platform. By understanding its significance and utilizing it effectively, you can enhance your social media presence and connect with a broader audience.

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