What Does Accounts Reached Mean on Instagram

Learn what accounts reached means on Instagram, why it’s important, how to track it, and its impact on your marketing strategy.

Understanding Accounts Reached on Instagram

Instagram is a powerful platform for individuals and businesses to connect with their audience and share their content. One metric that is important to track on Instagram is ‘Accounts Reached.’

What is Accounts Reached?

Accounts reached on Instagram refers to the number of unique accounts that have seen your post or story. This metric helps you understand how far your content is reaching and the effectiveness of your Instagram marketing efforts.

Importance of Tracking Accounts Reached

Tracking accounts reached can provide insights into the performance of your content and help you make data-driven decisions to improve your Instagram strategy. By monitoring this metric, you can see which posts are resonating with your audience and which ones may need adjustments.

Examples of Accounts Reached

  • If you have 10,000 followers on Instagram and your post has reached 5,000 unique accounts, your accounts reached would be 50%.
  • On the other hand, if you have 10,000 followers but your post has only reached 1,000 unique accounts, your accounts reached would be 10%.

Case Studies

Many businesses have used Instagram to reach a wider audience and grow their brand. By tracking their accounts reached, they were able to optimize their content and increase engagement. For example, a fashion brand saw a 20% increase in accounts reached after implementing a new content strategy.

Statistics on Accounts Reached

According to a study, posts with a high engagement rate tend to have a higher accounts reached percentage. This highlights the importance of creating engaging content that resonates with your audience.


Accounts reached on Instagram is a valuable metric that can help you measure the effectiveness of your content and make informed decisions to improve your Instagram marketing strategy. By tracking this metric and analyzing the data, you can optimize your content to reach a larger audience and achieve your marketing goals.

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