What Does Forward Mean on Instagram Story

Learn what ‘forward’ means on Instagram story, how to use it, and why it’s important for engagement. Discover examples, case studies, and the power of forwarding stories on Instagram.


Instagram stories have become a popular feature on the platform, allowing users to share moments of their day in a more casual and temporary way. One of the features within Instagram stories is the ability to ‘forward’ a story. But what does ‘forward’ mean on Instagram story?

What is Forward on Instagram Story?

When you forward a story on Instagram, you are essentially sharing that story with someone else. This means that you are sending the story to another user, either through direct message or by posting it to your own story. Forwarding a story allows you to share content that you find interesting or relevant with your followers or friends.

How to Forward a Story

Forwarding a story on Instagram is a simple process. When you are viewing a story that you want to forward, you can tap on the ‘send’ button at the bottom of the screen. This will bring up a list of options for sharing the story, including sending it to specific users or posting it to your own story.

Why Forwarding Stories is Important

Forwarding stories on Instagram can be a powerful tool for spreading information and connecting with others. By sharing interesting or relevant content with your followers, you can engage with them and start conversations around the content. Forwarding stories can also help you build relationships with other users who share similar interests.

Examples of Forwarding Stories

  • A fashion blogger forwarding a story about a new clothing collection to their followers
  • A news outlet forwarding a breaking news story to their audience
  • A food influencer forwarding a recipe tutorial to their friends

Case Studies

In a study conducted by Instagram, it was found that stories that were forwarded had a higher engagement rate than stories that were not forwarded. This demonstrates the impact that forwarding stories can have on reaching a wider audience and increasing interaction with content.


Forwarding a story on Instagram allows you to share content with your followers, connect with others, and increase engagement with your audience. By using the forward feature strategically, you can make the most of your Instagram stories and build a more engaged community.

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