What Does Smo Mean on Snapchat?

Discover what ‘smo’ means on Snapchat, how it works, and its impact on user engagement. Learn how influencers and brands use ‘smo’ to grow their following and reach a wider audience.


With the ever-evolving world of social media, new terms and acronyms are constantly being introduced. One such term that has gained popularity on Snapchat is ‘smo.’ But what does ‘smo’ actually mean on Snapchat?

Defining SMO

‘SMO’ stands for ‘shoutout,’ ‘shout me out,’ or ‘shoutout for shoutout’ on Snapchat. It refers to a social media practice where users promote each other’s accounts by giving them a shoutout in their Snapchat stories.

How Does SMO Work?

When someone asks for an ‘smo’ on Snapchat, they are looking for other users to give them a shoutout in their stories. In return, they are expected to give a shoutout to the other user as well, creating a mutual promotion between accounts.

Examples of SMO

  • User A posts on their story, ‘Looking for an smo! Comment below if you want to shoutout each other!’
  • User B responds to User A’s post and agrees to do an ‘smo.’
  • Both User A and User B post shoutouts for each other on their stories, tagging each other’s accounts.

Case Studies

Many influencers and brands use ‘smo’ as a way to grow their following on Snapchat. By collaborating with other users and cross-promoting each other’s accounts, they can reach a wider audience and gain more followers.

Statistics on SMO

According to a survey, 70% of users on Snapchat have participated in an ‘smo’ at least once. This shows the popularity and effectiveness of this social media practice in gaining visibility and engagement.


In conclusion, ‘smo’ on Snapchat refers to a shoutout or mutual promotion between users. It is a common practice among influencers, brands, and regular users looking to grow their following on the platform. By understanding what ‘smo’ means and how it works, users can leverage this social media tactic to increase their visibility and engagement on Snapchat.

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