What Does Priority Mean on Instagram

Discover the meaning of priority on Instagram, how it impacts your content’s visibility, and strategies to increase your priority on the platform.


Instagram, one of the most popular social media platforms, has a feature called priority that can have a significant impact on your content’s visibility. In this article, we will explore what priority means on Instagram and how you can use it to your advantage.

Understanding Priority

Priority on Instagram refers to the algorithm that determines which posts are shown first in a user’s feed. Posts with higher priority are more likely to be seen by a larger audience, making it an essential factor in reaching your target audience.

Factors That Influence Priority

  • Engagement: Posts with higher engagement, such as likes, comments, and shares, are given higher priority.
  • Relevance: Instagram prioritizes content that is relevant to a user’s interests and preferences.
  • Timeliness: Recent posts are given priority over older content.

How to Increase Priority

To increase priority on Instagram, focus on creating engaging content that resonates with your audience. Encourage likes, comments, and shares to boost engagement and improve your post’s visibility. Additionally, post consistently and at optimal times to ensure your content is seen by as many users as possible.

Case Studies

Many brands have successfully increased their priority on Instagram by implementing strategies to boost engagement and relevance. For example, Nike uses high-quality images and videos to showcase their products, resulting in higher engagement and visibility on the platform.


According to a study by Hootsuite, posts that include at least one hashtag receive 12.6% more engagement than those without. This shows the importance of using hashtags to increase priority on Instagram.


Priority on Instagram is a crucial factor in determining the visibility of your content. By understanding how priority works and implementing strategies to increase it, you can reach a larger audience and achieve your marketing goals on the platform.

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