What Does ‘Exited’ Mean on Instagram Story

Discover the meaning of ‘exited’ on Instagram stories, why it matters, and how to use this metric to improve your content strategy. Learn from examples, case studies, and statistics to enhance your Instagram storytelling.


Instagram stories have become a popular way for users to share moments of their lives with their followers in a temporary format. However, many users are often left confused by the various features and terms used on the platform, including the term ‘exited’ on Instagram stories. What does it really mean?

Understanding ‘Exited’ on Instagram Story

‘Exited’ on Instagram story simply means that the viewer has swiped out of the story before it ended. This could happen for various reasons, such as losing interest in the content, being interrupted, or simply scrolling through stories quickly.

Why ‘Exited’ Matters

Knowing when viewers exit your Instagram story can provide valuable insights into the effectiveness of your content. It can help you understand what type of content engages your audience and what doesn’t, allowing you to tailor your future stories for better engagement.

Examples and Case Studies

For example, a fashion influencer might notice that viewers often exit her stories when she talks about sustainable fashion. This can indicate that her audience is not interested in this topic and may prefer content related to styling tips or shopping hauls.

In a case study, a food blogger observed that her audience exited her stories when she posted lengthy cooking tutorials. As a result, she started posting shorter, more visually appealing recipe videos, which led to higher engagement and retention rates.

Statistics on Story Exits

According to Instagram’s internal data, the average exit rate for Instagram stories is around 20%. This means that out of every 100 viewers, 20 will exit the story before it ends. Different industries and content types may have varying exit rates, so it’s important to track this metric and analyze it for your specific audience.


In conclusion, ‘exited’ on Instagram story indicates when a viewer swipes out of the story before it ends. Understanding this metric can help you improve your content strategy and create more engaging stories for your audience. By analyzing your story exits and making adjustments accordingly, you can boost your engagement and connect better with your followers.

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