What Does Appresentation Mean?

Discover the power of appresentation in engaging with customers and driving sales. Explore examples, case studies, and statistics to understand its impact on businesses.


Appresentation is a term that has gained popularity in the world of technology and marketing in recent years. It refers to the process of using mobile applications to present or introduce a product or service to potential customers. In this article, we will explore what appresentation means, how it is used, and its impact on businesses.

What is Appresentation?

Appresentation is the combination of the words ‘app’ and ‘presentation.’ It involves using mobile applications as a tool to showcase products or services to target audiences. This can include anything from interactive demos, product catalogs, virtual tours, and more.

How is Appresentation Used?

Businesses across various industries are utilizing appresentation to engage with their customers in new and innovative ways. For example, a clothing retailer may create a virtual fitting room app that allows customers to try on clothes virtually before making a purchase. Similarly, a real estate agent may use a 3D virtual tour app to showcase properties to potential buyers.

Impact on Businesses

Appresentation has multiple benefits for businesses. It can enhance customer engagement, increase sales, improve brand perception, and provide valuable data insights. According to a survey, 78% of consumers prefer to interact with brands through mobile apps rather than traditional websites.

Examples of Appresentation

  • Virtual reality furniture app that allows customers to visualize how furniture will look in their home
  • Interactive recipe app that guides users through cooking a meal step-by-step
  • Augmented reality makeup app that lets customers try on different makeup looks virtually

Case Studies

One successful example of appresentation is IKEA Place, an app that lets customers preview furniture in their homes using augmented reality. The app has increased IKEA’s online sales by 30% and reduced returns by 70%.


According to a report, the global app economy is expected to reach $6.3 trillion by 2021, with mobile apps accounting for a significant portion of this growth. This highlights the importance of appresentation in the digital age.


Appresentation is a powerful tool that businesses can use to engage with customers, drive sales, and enhance brand loyalty. By leveraging mobile applications to showcase products and services in unique ways, businesses can stay ahead in today’s competitive market.

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