What Does Active Mean on Instagram

Learn what it means to be active on Instagram and why it’s important for engagement and growth. Find out how brands like Nike use activity to boost visibility and connect with followers.


Instagram is a popular social media platform where users share photos and videos with their followers. One common term that is used on Instagram is ‘active.’ But what does it really mean to be active on Instagram? In this article, we will explore the definition of being active on Instagram and why it is important for users.

What Does ‘Active’ Mean on Instagram?

Being active on Instagram refers to how frequently a user engages with the platform. This can include posting content, liking, commenting, and sharing posts, as well as interacting with other users through messages or stories. The more active a user is on Instagram, the more likely they are to be seen by their followers and attract new ones.

Why Is Being Active Important on Instagram?

Being active on Instagram is important for several reasons. Firstly, it helps to increase engagement with your followers, which can lead to more likes, comments, and shares on your posts. This, in turn, can boost your visibility on the platform and attract more followers. Secondly, being active on Instagram shows that you are present and engaged with your audience, which can help to build trust and loyalty among your followers. Finally, being active on Instagram can also help you to stay up to date with the latest trends and developments on the platform, which can help you to create more relevant and engaging content.

Examples of Being Active on Instagram

  • Posting regularly: A user who posts photos or videos on a daily basis is considered to be active on Instagram.
  • Engaging with followers: Responding to comments and messages, as well as interacting with other users’ posts, shows that you are active on the platform.
  • Using Instagram Stories: Posting content on Instagram Stories is another way to stay active and engage with your followers.

Case Studies

One example of a brand that is active on Instagram is Nike. Nike regularly posts photos and videos of their products, athletes, and events, as well as engages with their followers through comments and messages. This has helped them to build a strong following on Instagram and increase their brand visibility.


According to a study by Hootsuite, Instagram users who post at least once a day see an average 22.9% increase in followers over a month. This highlights the importance of being active on the platform to attract and retain followers.


In conclusion, being active on Instagram is essential for users who want to increase their visibility, engagement, and following on the platform. By posting regularly, engaging with followers, and staying up to date with the latest trends, users can build a strong presence on Instagram and connect with their audience in a meaningful way.

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