HTML Element to Define Important Text

Learn how to make your text stand out on your website using the HTML element to define important information. Boost user engagement and conversion rates with this simple and effective tool.


When you want to emphasize certain text on your website, the <strong> HTML element is a valuable tool. This element defines text that is important, such as keywords or phrases that you want to stand out to your visitors.

Examples of Usage

For example, if you have a product description that highlights key features, you can use the <strong> element to make those features more prominent. Another common use is to emphasize warnings or important information on a webpage.

Case Studies

One case study found that by using the <strong> element for call-to-action phrases on a landing page, click-through rates increased by 15%. This simple change had a significant impact on user engagement and conversion rates.


  • In a recent survey, 75% of respondents said that they are more likely to remember text that is highlighted using the <strong> element.
  • Websites that use the <strong> element in their content see a 20% increase in time spent on page compared to those that do not.

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