meaning of book of business

book of business meaning in Law Dictionary

just how companies keep a connections to their high value customers. There are lots of solutions to this that make an effort to have them enthusiastic about spending much more.

book of business meaning in Business Dictionary

A relationship management strategy used by companies being keep a closer experience of high-value customers. As an example, a bank might have consumers whom supply a sizable stream of revenue, and another group of consumers that do perhaps not supply the lender with a large blast of income. A novel of business contains client information, and permits a business to split the customers into proper groups such that it can set proper product sales targets. The bank would like to retain both consumers, in addition to getting low-revenue clients to provide more revenue, but may be inclined to focus more about its more important clients.