What does buyer readiness stages mean?

buyer readiness stages meaning in Law Dictionary

groups consumers with regards to exactly how close these are generally to making a purchase or a choice. Phases consist of initial understanding, right through to interest, desire and, eventually, activity.

buyer readiness stages meaning in Business Dictionary

In marketing, six phases through which a consumer passes on solution to adopting a beneficial or solution: (1) knowing of its presence, (2) Knowledge of its advantages, (3) preliminary interest, (4) inclination on the competing services and products, (5) Conviction of their suitability to cause, and lastly (6) buy. Knowing where phase the good or solution is helps determine which advertising message or medium is the best option for a marketing campaign.