What does brand strategy mean?

brand strategy meaning in Law Dictionary

Decision-making for the efficient handling of brands; three general branding methods can be found - just one brand name for many regarding the organization's services and products, family members branding, or even the use of specific brand names for several items.

brand strategy meaning in Business Dictionary

Long-term marketing and advertising help for a brand, based on the concept of the characteristics of the target customers. It provides comprehension of their particular tastes, and expectations through the brand name.