What does brand management mean?

brand management meaning in Law Dictionary

the effective use of marketing processes to a specific item, products, or brand. The discipline of brand name administration was started at Procter & Gamble as a consequence of a famous memo by Neil H. McElroy.

brand management meaning in Business Dictionary

The process of keeping, increasing, and upholding a brand so the name's associated with excellent results. Brand management requires several important aspects including cost, client satisfaction, in-store presentation, and competitors. Brand administration is created on a marketing basis, but concentrates right on the brand name and how that brand name can stay positive to customers. Proper brand management may result in greater product sales of not merely one product, but on various other services and products involving that brand. For instance, if an individual really loves Pillsbury biscuits and trust the brand, they're prone to take to various other services and products offered by the company eg chocolate processor chip snacks.

brand management - German to English

brand name administration