What does brand awareness mean?

brand awareness meaning in Law Dictionary

marketing theory that measures consumers' understanding of a brand name's presence. Within aggregate (brand) degree, it is the proportion of customers just who understand for the brand name.

brand awareness meaning in Business Dictionary

Extent to which a brand is identified by potential prospects, and is properly of a particular item. Expressed often as a share of target market, brand name awareness could be the preferred outcome of advertising during the early months or several years of an item's introduction.

brand awareness - German to English

brand understanding