What does bookend mean?

bookend meaning in General Dictionary

a support placed after a row of publications to keep them upright on a shelf or table

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  • a support placed after a-row of publications to keep all of them upright (on a shelf or table)

bookend meaning in Law Dictionary

Two advertisements that are comparable. A person is played in the beginning and ed of a commercial break. It can help increase recall.

bookend meaning in Business Dictionary

In advertising and marketing, collection of two coordinating or relevant commercials; one played at the start of a commercial break duration, another at its end. This method is designed to help the listener's or audience's recall of marketed item.