What does behavior segmentation mean?

behavior segmentation meaning in Law Dictionary

marketplace that makes use of habits, way of life, buying habits, investing patterns, as well as other factors. It defines markets to promote marketing.

behavior segmentation meaning in Business Dictionary

a kind of market segmentation based on variations in the consumption behavior of various sets of customers, taking into account their particular lifestyles, patterns of buying and using, patterns of spending-money and time, and similar aspects. One of several five typical segmentation strategies, its objective should establish certain niches that require custom-tailored marketing.