What does beat sweetener mean?

beat sweetener meaning in Urban Dictionary

(JOURNALISM) using flattery to achieve accessibility sources. The term is generally found in the framework of White home or Congressional press corps, which use fulsome compliments of high-ranking officials whoever benefit they need. Usually, officials like to be publicly represented as magnificent, selfless, tireless public servants; in return for these types of blurbs, they might invite particular reporters to exclusive events, thereby boosting the reporter's status.It's in fact been an attribute of the business press for a long time.