Data that reflects exactly how a person affects products and services offered. Surveys are used for this. Refer to demographic information.
Information collected by a company that steps the significance a customer places on certain characteristics of products or services. Attitudinal information is frequently collected through surveys, and it is made to determine exactly how a consumer "feels" about some thing. As the information can be useful, it must frequently be along with even more unbiased data being offer a definite image of customer likes and dislikes. See also demographic data.