What does assumption busting mean?

assumption busting meaning in Business Dictionary

An advanced brainstorming method that really works by challenging conventional assumptions which have gone un-debated for years if not decades. A few ideas and presumptions that worked typically is almost certainly not good in today's large paced, high tech environment. Key presumptions tend to be identified and their particular reliability mercilessly questioned. Alternate new assumptions are formed after which tested by asking 'what if' concerns.