What does asset-led marketing mean?

asset-led marketing meaning in Business Dictionary

an advertising method where the characteristics associated with product (the asset) are accustomed to market the item. Types of characteristics include the manufacturer plus the image linked to the brand name. An asset-led online strategy asks "just how can we utilize the strengths associated with the company to meet consumer needs?" Business skills include core competencies, brand name image, and worldwide distribution. This tactic can be utilized concurrently with a market-led marketing strategy.