extent used on getting new clients without reducing earnings. The customers life time worth is employed to have this figure. Their acquisitions could have this price taken out of it through their particular financial investment time.
Amount that could be spent on convincing a prospect or buyer to help make a purchase without decreasing the projected earnings. The typical means for identifying this cost begins with estimating the customer's 'lifetime worth' from where all costs (such as for marketing and customer support) likely to be sustained through the consumer's patronage tend to be deducted.