What does aided recall mean?

aided recall meaning in Law Dictionary

Testing advertisements for his or her memorability. An interest is shown an ad and asked whatever they remembe about this. Also expected if they saw it prior to.

aided recall meaning in Business Dictionary

advertising analysis way of testing the 'memorability' of an advertisement or commercial. The test subjects are shown the advertisement (or hear the recorded commercial) and are after that asked if they saw (or heard) it before.