What does afternoon drive mean?

afternoon drive meaning in Law Dictionary

The prime radio times to market. They are from 3-7 pm and 6-10 am.

afternoon drive meaning in Business Dictionary

One of the two four-hour prime time segments in a weekday (Monday-Friday) radio broadcasting, it does occur from 3 p.m. to 7 p.m. Another part (early morning drive) takes place from 6 a.m. to 10 a.m.