What does advertising sales ratio mean?

advertising sales ratio meaning in Law Dictionary

the way in which a company measures its online marketing strategy. The costs and product sales are widely used to obtain the figure. A lower number is better than a greater one.

advertising sales ratio meaning in Business Dictionary

The measurement on what efficient a company's online marketing strategy is. The ratio is determined by dividing the sheer number of marketing expenses because of the quantity of product sales for the 12 months. If the quantity is reduced, the method is working really.