What does advertising brief mean?

advertising brief meaning in Law Dictionary

document a marketing agency draws up with the objectives, potential audience, methods, schedule, and complete cost. Its like an advertising agreement.

advertising brief meaning in Business Dictionary

Document confirming understanding between a client and a marketing agency on (1) targets of a marketing campaign, (2) identification of specific audience, (3) methods of be used in reaching the market, (4) the schedule associated with campaign, and (5) its complete estimated price.