What does advertising allowance mean?

advertising allowance meaning in Law Dictionary

price break provided to protect the advertisement expenses of a retail or wholesale customer.


advertising allowance meaning in Cooking Dictionary

cash that a manufacturer will pay a wholesaler or store to promote something, brand name or line. See cooperative advertising; cooperative merchandising allowance.


advertising allowance meaning in Business Dictionary

Discount offered by a manufacturer or provider (the main) to a wholesaler or store to cover regional marketing or merchandising expenditures when it comes to key's products.