1.) In web analytics, the percentage of site visitors who leave after viewing just one web page. 2.) In marketing with email, the percentage of emails in a promotion which can be undeliverable.
a phrase made use of explain the amount of visitors to a web page that leave after only checking out one web page (squeeze page). For example, if you are considering pages statistics and see it offers a bounce price of 75percent, which means that of the many people who visited that web page 75% of those left without reading all of your other pages.