A slang name regularly generically describe the suburbs to the east of London, including Essex. The suffix "-ford" denotes that these types of cities are situated on a river, usually the Thames. These types of suburbs including Ilford, Stratford, Romford, an such like. can for that reason be labeled typically without producing direct offense to their residents. The prefix "Bling" is the inclination of several of those residents to wear flashy, or gaudy jewellery, perhaps implying that they're chavs.