Verb. - To choose your buddies predicated on their competition to end up getting a thoroughly multi-ethnic social circle, with the goal of showing up as a sensitive, diverse individual who doesn't see color. This will be usually done by white individuals. Known as after Benetton garments business adverts from the nineties, that have been multi-ethnic to a fault. The term is seldom utilized by people who do it.An offshoot of quirk searching. a high end clothes brand name, even more formally referred to as "United Colors of Benetton." The label originates from the infamous Benetton Family away from originally Treviso, Italy. Today, world-reknowned, Benetton sells brilliant, colorful, and sometimes ridiculous clothes for sometimes high priced rates.