What does Ass Brand mean?

Ass Brand meaning in Urban Dictionary

the best quality of an individual, destination or thing.A carry-over from a Simpsons episode which Lisa really wants to buy an Ikea knock-off, and Marge claims "why don't you understand this as an alternative?" Lisa replies, "but Mooom, which is Klooge Brand. Pupla is way better!" So therefore, if Pupla is the better brand, Klooge is second, ergo, Ass Brand is the worst.