On being told what had taken place, Jezebel sent a messenger to Elijah with a vow that ere another day had passed his life would be even as the lives of the prophets of Baal, and the threat was enough to cause him to take to instant flight (xix.
The earliest certain reaction against Baalism is ascribed to the reign of Ahab, whose marriage with Jezebel gave the impulse to the introduction of a particular form of the cult.
Ahab, it seems, had aroused popular resentment by encroaching upon the rights of the people to their landed possessions; had it not been for Jezebel (q.v.) the tragedy of Naboth would not have occurred.
The cult of the Baal of Tyre followed Jezebel to the royal city Samaria and even found its way into Jerusalem.
Of this tradition the Naboth incident in the time of Ahab furnishes a clear example which brings to light the contrast between the Tyrian Baal-cult, which was scarcely ethical, and of which Jezebel and Ahab were devotees, and the moral requirements of the religion of Yahweh of which Elijah was the prophet and impassioned exponent.