catches the reasoning for initiating a project or task. It is often presented in a well-structured written document, but may also often may be found in the type of a short spoken argument or presentation.
a kind of decision making tool used to figure out the consequences a certain decision have on profitability. A company case should show the way the choice will change cash flows during a period of time, and how costs and revenue changes. Specific interest is compensated to internal price of return (IRR), income and payback duration. Examining the monetary results stemming from choosing a different sort of seller to market an organization's product is a good example of a small business case.