meaning of brand licensing

brand licensing meaning in Law Dictionary

The process of producing and handling contracts amongst the owner of a brand name and an organization or individual who desires to make use of the brand in association with something, for an agreed duration, within an agreed territory. Certification is employed by brand name owners to increase a trademark or personality onto products of a totally various nature.

brand licensing meaning in Business Dictionary

The renting of a brandname title to a business aside from who owns that brand. As one example, a beer company situated in Europe could lease its brand to an American brewer.