meaning of brand harvesting

brand harvesting meaning in Law Dictionary

Decreasing advertising spending on a brand name to zero, or to a small degree, when sales and profits commence to decline, counting on its purchase by faithful clients to maintain it; brand name harvesting (which often precedes complete reduction for the brand name) is usually undertaken to take back money with which to follow brand-new market options.

brand harvesting meaning in Business Dictionary

The limiting of advertising and marketing expenses on a brandname for the true purpose of maximizing cash flow and profits that are recognized from acquisitions by dedicated clients. This can be typically put on grow companies having a decline inside their popularity. An exception is in the event that brand will eventually be discontinued.