meaning of brand equity

brand equity meaning in Business Dictionary

a brand name's energy based on the goodwill and title recognition so it features earned eventually, which means higher product sales amount and higher income against contending brands.

brand equity meaning in Insurance Dictionary

the customer self-confidence, loyalty, and favorable reputation that a small business's products or services has acquired available. A loss of or reduction of brand integrity causes a considerable reduction in incomes and market share. Brand stability are damaged or lost as a consequence of various kinds of fortuitous events, eg item contamination or tampering incidents.