Knowledge familiar with improve company place. It may trigger a strike or counter strategy. Make reference to competitive intelligence.
Any cleverness which can be used to enhance a company's strategic position against business colleagues. The obtained intelligence needs to be transferred into real activities which is often used to either launch a preemptive hit or prepare a counter method. Samples of actionable intelligence are the rivals' budget, marketing budget, target demographic, marketing campaign and strengths over a company's very own product. Overly aggressive tries to gather actionable cleverness from rivals is illegal and constitute business espionage. See in addition competitive intelligence.