When a shopper is asked concerns while shopping about the experience. Night clubs and athletic facilities use this method. Relate to solitary shopping or shopping alone.
A qualitative meeting technique that involves the interviewer following shopper in to the store and asking them questions regarding their choices and purchasing habits. Often the interviewer goes along and observes and debriefs at the end of the trip. Visits to-night clubs and athletic facilities may also be places where in actuality the accompanied travel method can be used. Contrary of individual shopping or shopping alone.