meaning of Bounce rate

Bounce rate meaning in Marketing Dictionary

1.) In web analytics, the percentage of site visitors who leave after viewing just one web page. 2.) In marketing with email, the percentage of emails in a promotion which can be undeliverable.

Bounce rate meaning in Computer Science Dictionary

a phrase made use of explain the amount of visitors to a web page that leave after only checking out one web page (squeeze page). For example, if you are considering pages statistics and see it offers a bounce price of 75percent, which means that of the many people who visited that web page 75% of those left without reading all of your other pages.