is short for Attention Interest want and Action. It's used to train employees. The staff member must make a client conscious of the product, cultivate interest shown, push this product, and encourge the purchasing regarding the product involved.
desirable for more than one hundred many years as a sales instruction device, AIDA represents interest, Interest, want and Action due to the fact names for steps to be taken in series in a selling procedure. The salesperson must (1) initially result in the possibility aware of the product, (2) foster any interest shown, (3) stimulate the want to get and still have the product and, finally, (4) encourage activity to get.